Sportmaster sporting goods store, Metropolis shopping center
Russia, Moscow
task
The main task that was set before us was to create a lighting installation that, on the one hand, will integrate and emphasize the upgraded premium format of the Sportmaster retail outlet, and, on the other hand, will meet the key goal of the new store concept - "light on goods, not on space". Surely, the requirements had to be implemented not at the expense of the light quality parameters and light environment comfort, as well as in compliance with all requirements for energy efficiency.
solution
Lighting Technologies offered the most suitable lighting solution for the upgraded store format, which complemented the new approach to the design of the retail space and the visual merchandising of the area (running markings on the floor are duplicated by light tracks on the ceiling, advertising lightboxes show the benefits of brands, etc.).The general flood lighting of the retail space with linear main luminaires changed to a more directional illumination of goods and mannequins using a larger number of accent lighting devices (ARMA/T LED) and LED panels on the busbar (DOMINO LED PANEL), which can flexibly adapt to the geometry of the retail space and arrangement of commercial equipment.In addition, a new solution was implemented for fitting rooms. TRYON LED lamps with variable color temperature provide various scenarios (mountains, beach holidays, home setting) and make it possible to achieve high cylindrical illumination and saturate the space with light. That is, the light evenly illuminates the buyer from all sides, provides a realistic perception of the figure. The use of different color temperatures from cold to warm allows to see how the outfit looks in different conditions.Equipment used: ARMA/T LED, DOMINO LED PANEL, TRYON LED