shop
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features and approaches to lighting
Correctly selected lighting level and contrast ratio, highlighting marketing communications and individual product groups can draw the attention of buyers to focus products, set a specific route for their movement around the trading floor and, most importantly, positively influence their purchase decision.
To illuminate the store, it is recommended to use light sources of neutral color (4000 K), the average level of illumination in the sales area is 500 lux, the contrast when highlighting focus product groups is at least 1:2.
To illuminate the store, it is recommended to use light sources of neutral color (4000 K), the average level of illumination in the sales area is 500 lux, the contrast when highlighting focus product groups is at least 1:2.
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