basic principles of hypermarket lighting
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lighting tasks in retail space
The tasks of lighting modern retail facilities are multifunctional. Light creates the atmosphere of a retail space, controls the attention of buyers and the direction of their movement, and provides support for the unique characteristics of product groups. Of course, compliance with the standards regarding the level of illumination and visual comfort is a prerequisite for the development of any project, but when designing a lighting installation for a retail space, we must not forget that here light is still an effective tool that, along with classical merchandising techniques, will help increase the average check.
5 Success Factors for a Retail Space
Ergonomics. Compliance with hygiene requirements? to lighting is the key to building a harmonious retail space and provides comfort for customers? and staff.
Promotion. Light is one of the key elements in the promotion of product groups. Correct? the choice of lighting equipment and well-designed lighting of the trading floor can become a powerful sales promotion tool that develops the customer's business.
Promotion. Light is one of the key elements in the promotion of product groups. Correct? the choice of lighting equipment and well-designed lighting of the trading floor can become a powerful sales promotion tool that develops the customer's business.
эргономика
продвижение
навигация
индивидуальность
эффективность
[HTML]Navigation. Any retail space is built in such a way that the buyer not only pays attention to key areas and product categories, but also moves along a given route. Lighting helps to zone the space and set the direction of the customer flow.
Individuality. By influencing our mood and forming certain visual images, lighting can emphasize the individuality of a retail facility and create a unique brand image.
Efficiency. One of the key features of retail spaces in the large-format retail segment is the high energy consumption of the lighting installation. The use of modern energy-saving technologies can significantly reduce operating costs, provided that all the above lighting requirements are strictly observed.
Individuality. By influencing our mood and forming certain visual images, lighting can emphasize the individuality of a retail facility and create a unique brand image.
Efficiency. One of the key features of retail spaces in the large-format retail segment is the high energy consumption of the lighting installation. The use of modern energy-saving technologies can significantly reduce operating costs, provided that all the above lighting requirements are strictly observed.
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